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Suche nach: Schlagwort = Marketingforschung und Sammlung = UB Paderborn
  • Titelblatt
    Cutting-edge marketing analytics
    real world cases and data sets for hands on learning
    Venkatesan, Rajkumar ; Farris, Paul ; Wilcox, Ronald T.
    Upper Saddle River, NJ : Pearson Education, 2015
  • Titelblatt
    Marketing theory
    foundations, controversy, strategy, resource-advantage theory
    Hunt, Shelby D.
    London [u.a.] : Routledge, 2015